The marks, the lettering, and the details that make Selv recognisable. Use the original artwork to keep them consistent.
Our everyday signature. Use the symbol beside the name in website headers, presentations and other wide spaces.
Symbol-to-word gap: 1.5X
The diameter of the ¾X circle, from the symbol’s right edge to the S.
The symbol above the name, centred on one axis. Use it when height is available: portrait business cards, T-shirts and tall formats.
Symbol-to-word gap: 1X
The diameter of the ½X circle, from the symbol’s bottom edge to the lettering.
Construction & spacing
X is the radius of the largest circle. The next three radii are ¾X, ½X and ⅜X. Each circle touches its neighbour precisely, forming a chain of four.
Rotate that chain 180° around the centre to complete the symbol. The two smallest circles stay 0.5658X apart. That opening is part of the design.
Keep at least 2X of clear space on every side of the complete logo, including the wordmark. That is the full diameter of the largest circle, measured at the logo’s final size.
Use “Show spacing” above to see that margin in each layout. The outer guide circles match the largest circle in the symbol. Inside the logo, the guide circle shows the exact gap: 1.5X horizontally or 1X vertically.
Lettering
Always Selv: a capital S followed by lowercase elv. The lettering stays the same beside the symbol, beneath it, and in every signature.
Use the supplied logos. Moving the name into a different layout never changes its weight or spacing.
Scale proportionally. Keep the original lettering.
Using the brand assets
Leave at least a 2X margin around the whole logo. Keep nearby text, edges and illustrations outside that space.
These assets use brand near-white, #F1EEEA. Place them on a dark, quiet surface. Keep the halftone field subtle and the gold flow clear of the lettering.
Keep all eight circles, their proportions, and the opening at the centre. Never stretch, crop, rotate or rearrange the logo. Avoid outlines, shadows and added effects.
The PNGs are high resolution, transparent, and tightly cropped. Add space in your layout. The symbol is also available as an SVG that scales to any size.
Core palette
Near-white and near-black give the brand its contrast. Amber gold brings the warmth. These values stay the same in either theme.
#F1EEEARGB 241, 238, 234
Logo and lettering on dark surfaces.
#181513RGB 24, 21, 19
Dark backgrounds and the logo on light surfaces.
#D49A40RGB 212, 154, 64
The warm accent in Selv’s brand artwork.
